Citroen CX – Grace Jones
Citroen’s never done things the ordinary way, and neither has Grace Jones. So why not bring the two together in a spot for the firm’s quirky and innovative flagship, the CX?
Attempting to explain this ad is perhaps beyond the abilities of anyone but Citroen’s own marketing department, but it contains a CX GTI, a desert and a massive model of Jones’ head. Simple. And certainly instantly recognisable.